1. Osea Malibu
Osea Malibu is a pioneer in the vegan skincare industry, celebrated for its commitment to using sustainable, organic ingredients sourced from the ocean. The brand’s products are free from harmful chemicals, toxins, and synthetic fragrances. Expect the introduction of innovative ocean-based ingredients in 2025, such as sea minerals and algae extracts, aimed at enhancing hydration and anti-aging properties. The Ocean Cleanser and Atmosphere Protection Cream are already fan favorites, but the upcoming launches promise to elevate their product line further.
2. Tatcha
Tatcha blends traditional Japanese skincare rituals with modern science, ensuring that every product is both effective and luxurious. While Tatcha is not entirely vegan, the brand is ramping up its vegan product offerings, including its popular Silk Canvas Primer and The Water Cream. By 2025, Tatcha plans to expand its vegan range, focusing on sustainable bamboo and rice bran-derived ingredients. Anticipate elegant new packaging and eco-friendly formulations that align with their ethos of quality and purity.
3. Herbivore Botanicals
Herbivore Botanicals is a beloved brand known for its aesthetically pleasing packaging and clean, vegan formulations. The company emphasizes the efficacy of natural ingredients, leveraging a variety of botanicals, minerals, and essential oils. Herbivore’s commitment to sustainability is evident in its zero-waste packaging practices and focus on cruelty-free sourcing. In 2025, keep an eye out for their expansion into new product lines that incorporate innovative plant-based actives like bakuchiol, a natural retinol alternative.
4. Pai Skincare
Pai Skincare specializes in products for sensitive skin, utilizing high-quality organic ingredients that are both effective and gentle. Each formula is crafted to minimize irritants, making them suitable for even the most reactive skin types. By 2025, Pai plans to introduce a new line focusing on CBD-infused skincare, harnessing its anti-inflammatory properties. With increased awareness of skin health, Pai’s new offerings will cater to consumers looking for calming, restorative skincare options.
5. Drunk Elephant
Drunk Elephant has taken the beauty world by storm thanks to its “clean-clinical” philosophy. While the brand isn’t entirely vegan, it has introduced several vegan options that are firm favorites amongst consumers, such as the Protini Polypeptide Cream and B-Hydra Intensive Hydration Serum. In 2025, expect Drunk Elephant to bolster its vegan line, focusing on high-performance ingredients that support hydration and skin barrier function without compromising on safety or effectiveness.
6. Aether Beauty
Aether Beauty is an eco-conscious brand that marries vegan skincare with ethical packaging solutions. They utilize sustainable, fair-trade ingredients while avoiding harmful chemicals. The brand’s Crystal Charged Skincare line features a blend of nourishing oils and crystals that promise to revitalize the skin. In 2025, Aether is projected to expand with vegan formulations that include superfoods like spirulina and matcha, catering to the increasingly health-conscious consumer.
7. Youth to the People
Youth to the People is known for its superfood-based formulas rich in antioxidants and vitamins. The brand offers a wide range of vegan products geared towards youthful, glowing skin. With a focus on environmentally-friendly practices, all packaging is recyclable or reusable. By 2025, expect innovative product launches that incorporate new superfood trends, as well as research-backed actives that will further enhance the brand’s commitment to natural skincare.
8. EcoTools
EcoTools is primarily known for its eco-friendly beauty tools, but it has recently ventured into the skincare space with a vegan skincare line that emphasizes clean beauty. Their products are formulated without sulfates, parabens, or phthalates and utilize earth-sourced ingredients. By 2025, EcoTools is set to unveil new skincare tools designed to complement their clean-formula products, promoting both effective and eco-conscious skincare practices.
9. 100% Pure
100% Pure lives up to its name by offering a range of products made from 100% natural, vegan ingredients. Committed to ethical sourcing, their formulations are rich in antioxidants and beneficial botanicals. The brand is renowned for its fruit-pigmented makeup, which complements their skincare offerings. As we enter 2025, look for 100% Pure to introduce cutting-edge skincare technologies that incorporate fruit-derived enzymes and advanced antioxidants for youthful skin.
10. Kopari Beauty
Kopari Beauty focuses on coconut-based skincare formulations that aim to nourish, hydrate, and protect the skin. Their vegan products incorporate the hydrating properties of coconut oil while avoiding harmful additives. The brand’s emphasis on clean beauty is reinforced by their commitment to sustainability. In 2025, Kopari plans to diversify its product lineup further into targeted treatments that harness the power of coconut along with other complementary botanicals.
11. Burt’s Bees
Burt’s Bees is a brand synonymous with natural beauty, and while it primarily offers a range of natural skincare products, the company is increasingly focusing on vegan formulations. Their Beeswax-Free line caters to consumers looking for effective and cruelty-free alternatives. In 2025, Burt’s Bees is expected to expand its vegan product range, ensuring that their formulations maintain the brand’s ethos of quality and natural ingredients without animal-derived components.
12. Biossance
Biossance has revolutionized the skincare industry with its scientifically-driven, sustainable approach to vegan beauty. With their signature ingredient, squalane, derived from sugarcane, they provide effective hydration while ensuring products are both eco-conscious and cruelty-free. In 2025, look forward to new product launches that explore additional plant-based hydration solutions and further innovations in sustainable sourcing.
13. The Ordinary
The Ordinary has disrupted the beauty market with its straightforward, high-quality products at affordable prices. Known for its unique formulations featuring potent active ingredients, the brand has made significant strides towards offering more vegan options. As 2025 approaches, anticipate innovative formulations that incorporate cutting-edge ingredients such as peptides and exosomes, offering new solutions for targeted skin concerns without the use of animal products.
14. Lush
Lush is widely recognized for its freshness and ethical stance on sourcing ingredients. Their vegan skincare range is extensive and features a variety of unique products, including their beloved face masks and bath bombs. With a focus on sustainability and ethical sourcing, Lush sets a standard in the industry. By 2025, expect Lush to release more fresh products focused on seasonal ingredients, continually integrating new herbal and botanical discoveries into their formulations.
15. Pacifica Beauty
Pacifica Beauty is dedicated to producing 100% vegan products that are as effective as they are pleasing to use. The brand specializes in skincare, makeup, and haircare, all free from animal-derived ingredients. As they move into 2025, Pacifica is expected to enhance their commitment to sustainability by implementing more biodegradable packaging and expanding their product lines to include new active ingredients sourced from global botanicals.
16. True Botanicals
True Botanicals dives deep into the world of luxury natural skincare, offering potent formulations that marry science with nature. Their commitment to sustainability and efficacy positions them as a key player to watch in vegan beauty. By 2025, True Botanicals is set to expand its offerings into anti-aging additions that utilize advanced natural extracts known for their rejuvenating properties, solidifying their status among luxury skincare brands.
17. Alba Botanica
Alba Botanica is committed to providing nature-based products free of artificial scents and chemicals. Their vegan formulas are enriched with natural oils, extracts, and antioxidants for healthy, glowing skin. The company focuses on eco-conscious practices, from sourcing to packaging. In 2025, target their new collections featuring innovative natural extracts from around the globe that cater to specific skin types and concerns.
18. Suds and Co.
Suds and Co. celebrates the marriage of vegan skincare with sustainable practices. The brand emphasizes skincare through soap-based formulations that are gentle yet effective. By 2025, look for Suds and Co. to expand its line by incorporating various herbal infusions and enhanced vegan ingredients that target diverse skincare needs while upholding their commitment to the environment.
19. Faber-Castell Beuty
Faber-Castell Beuty has made a name for itself in the beauty world with eco-friendly products made from organic, vegan ingredients. They focus on unique formulations that provide effective skincare benefits without harmful additives. As they approach 2025, Faber-Castell plans to introduce innovative tools and applicators that support their vegan ethos while enhancing the user experience.
20. Eminence Organic Skin Care
Eminence is known for its organic, vegan-friendly products that derive their power from natural botanicals. Each formula is handcrafted with wholesome ingredients, reflecting their commitment to sustainability. Innovations expected by 2025 include formulations centered around fermentation, maximizing the benefits of probiotics in skin health. Their holistic approach continues to resonate with consumers focused on clean, healthy beauty.
This curated list of vegan skincare brands to watch in 2025 showcases a diverse range of companies committed to healthy, ethical, and sustainable beauty practices. With ongoing innovations and an increased consumer focus on clean beauty, the landscape for vegan skincare continues to evolve, making it easier for consumers to make informed choices while nurturing their skin and the planet.
